How Vytalogy Guided Its Workforce to Approved AI Tools with Adaptive Security
<1 week
to full deployment
~97%
of users active on the company's AI assistant
100s
of in-the-moment policy coaching moments
“Adaptive gave us the visibility to see what people were actually reaching for, and then shape that AI adoption journey toward the tools we trust.”
About Vytalogy
Vytalogy is a modern wellness company built on the belief that wellness is the foundation for human potential. It is the home of Natrol, marketed as the number one drug-free sleep aid brand in America, and Jarrow Formulas, a long-trusted name in probiotics and nutritional supplements. Across its brands, Vytalogy pairs science with quality ingredients to make products that help people live healthier, fuller lives.
Generative AI quickly became part of how people work. Vytalogy wanted to embrace the opportunity while making sure sensitive company information stayed protected.
Challenge
Adoption was ahead of policy
Mark van Ammelrooij has led IT at Vytalogy for more than six years. AI adoption grew quickly across the organization, including the use of tools outside approved channels. This created a need for greater visibility, stronger data protection, and clearer governance. The priority became enabling AI adoption while establishing the right safeguards for responsible use.
“We started seeing AI become part of everyday work before we had the right visibility and guardrails in place.”
The Turning Point
Guiding toward approved usage
Mark did not want to lock everything down. He wanted to see what people were using and how they were using it and steer them toward safe, enterprise-grade tools that do the same job without the risk. Already an Adaptive SAT customer, he valued keeping it all on one platform rather than bolting on another point tool. The timing was perfect.
“I believe in simplifying our technology landscape. As AI governance became more important, using a platform we already trusted made sense.”
Solution
Full visibility on AI use
Vytalogy deployed Adaptive AI Governance through its existing Intune setup, with the full rollout complete in under a week. For the first time, Mark had visibility into which AI tools people were using and whether they were signed in with personal or corporate accounts. Instead of guessing, he could steer adoption towards Copilot and keep company data inside the Microsoft tenant. For a consumer health business, that security mattered most.
“The most important thing is keeping everything within your tenant. That's where the real risk reduction is.”
The second piece is coaching in the moment. When someone enters a risky prompt, Adaptive surfaces the AI policy as an in-browser banner, right where it counts. This has proved to be far more effective than an email nobody opens.
“AI policies establish expectations, but awareness can fade over time. In-the-moment guidance helps reinforce responsible AI use when it matters most.”
Results
What the team saw
AI governance provided visibility into previously unmanaged AI activity. The team identified use of personal AI tools outside approved channels, creating potential data exposure and governance risks. That visibility now enables Vytalogy to address risky activity and strengthen responsible AI use.
What changed
AI governance shifted the organization from limited visibility to greater control. Company data is better protected within approved environments, while guidance is reinforced directly within the flow of work. That visibility also provides clearer insight into how AI is being used across the business, helping inform governance, adoption, and future AI strategy.
“We implemented it, it worked, and the timing was perfect for shaping our adoption. We're in a great position.”
