Powerhouse provider of commercial gym equipment partners with Adaptive to strengthen its security awareness

Core Health & Fitness, which provides commercial fitness equipment and digital solutions, dealt with an all-too-common issue with a previous security awareness training vendor: outdated content that fails to engage employees.

Now, it’s running the program through Adaptive Security, and employees have shared overwhelmingly positive feedback from the outset. Core Health & Fitness takes advantage of Adaptive’s next-generation phishing simulations, including deepfakes, to train employees with real-world scenarios and put their knowledge to the test.

Jake Kienholz, the company’s Information Security Director, says, “The deepfake feature is what really drew us in, but the other pre-built modules quickly appealed to us as well.”

Adaptive leaps ahead of the company’s previous legacy solution, with a platform purpose-built to train against deepfakes, generative AI, and other technologies making threat vectors more sophisticated than ever. “The content is more relevant, more interactive, and doesn’t feel tedious like other training platforms,” Kienholz says.

As cybersecurity attacks continue to evolve, Core Health & Fitness’ employees are prepared on what to expect — and how to respond — with next-generation security awareness training and simulations through Adaptive.