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AI Threats & Deepfakes
Adaptive Team
New Release: Customized Phish Fail Page
DECEMBER 12, 20252 MIN READ

Key takeaways
- Customizable fail pages let admins edit the default template's copy and toggle sections on or off, or build a fully custom page using an HTML editor.
- The release addresses fail pages being the highest-attention moment in security training, where generic or punitive messaging misses a chance to reinforce correct behavior.
- Admins are using customization to replace generic vendor language with internal branding, house rules, and reporting links, turning the moment into coaching rather than a gotcha.
Fail pages are the highest attention moment in security training. Too often, they feel generic or punitive and miss the chance to reinforce the right behavior.
With Adaptive’s new customizable fail pages, you decide which experience people get.
Key features & capabilities
Customization is now built into the standard fail page experience:
- Editable default template: Start from Adaptive’s standard fail page, update copy to match your tone, and toggle sections on or off.
- Full HTML option: Use the HTML editor to design your own page, including layout, styling, and images.
Where Teams Are Using It
- Admins: Replace generic vendor language with internal branding, “house rules”, and links so the page feels like an internal security message rather than a vendor screen.
- For Employees: See what happened, what to watch for next time, and how to report suspicious messages, so the moment feels like coaching instead of a gotcha.
Customized Phish Fail Pages are live on Adaptive
Already using Adaptive? Get started in the admin platform today and build your first customized phish failure page.
New to Adaptive? Request a demo to see custom fail pages in action.
As experts in cybersecurity insights and AI threat analysis, the Adaptive Security Team is sharing its expertise with organizations.
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