The Deepfake Incident Response Playbook

In July 2025, an AI-generated voice clone of Secretary of State Marco Rubio contacted foreign ministers and members of Congress. In March 2025, a finance director at a multinational firm authorized a $499,000 transfer after a Zoom call where every participant, including the CFO, was a deepfake. Employees in both cases were asked to make a trust judgment they had no framework for. This playbook is built for the security teams responsible for closing that gap. It covers the five deepfake attack types organizations encounter most frequently, a four-phase incident response framework, and what a well-executed response looks like from initial detection through post-incident review.

What you’ll learn:

• 1How AI-generated threats operate across five distinct attack surfaces, from executive video impersonation to deepfake-assisted hiring fraud
• 2A four-phase incident response framework, Recognize, Contain, Resolve, Strengthen, that applies across every deepfake scenario, plus a three-tier severity classification system
• 3Step-by-step response guidance phased by timeline, from the immediate first hour through resolution and documentation
• 4Ready-to-use communication templates for employees and the board, plus a six-question readiness assessment for your team
• 5How to structure cross-functional response team roles and a post-incident review process that turns every incident into program improvement