Cookie Policy

Last Updated: 08/27/2025

What does this Cookie Policy cover?

This Cookie Policy explains how TeamGuard AI Inc. d/b/a Adaptive Security (“Adaptive”, “we”, “us” or “our”) uses cookies and other similar technologies on our websites that link to this Cookie Policy (the “Site”), as well as in our emails. It also outlines your choices around managing these cookies and similar technologies. 

Please refer to our Privacy Policy for more information on our privacy practices.

Managing your preferences.

Before we dive into the details – note that you can accept or reject our use of cookies and similar technologies through the cookie banner on our Site.

If you do not accept our cookies, you may experience some inconvenience in your use of our Site. For example, we may not be able to recognise your device and you may need to log in every time you visit our Site.

If you want to find out more about cookies and similar technologies on our Site and emails, please keep reading. 

What types of technologies does Adaptive use?

We may use any or all of the following “technologies” on our Site and in our emails:

Cookies: a cookie is a very small text file that may be placed on your browser or in the storage on your device. There are two types: “session cookies” and “persistent cookies”:

  • Session cookies are cookies that disappear from your device or browser when you close your browser. 
  • Persistent cookies stay on your device even after you close your browser.  

Please note that both Adaptive and third-party service providers may set cookies on via our Site – these ‘third party cookies’ are set by domains other than those we control and may recognise your device across different websites.

Pixel tags: 

  • A pixel tag is a single pixel, transparent GIF image with a unique identifier that can recognise certain types of data on your device (similar to how cookies do). They are used to operate and improve the Site and our email practices, including to help deliver cookies, count visits and understand usage and email campaign effectiveness. 
  • For example, we may put pixel tags on emails to understand how you interact with that email – such as whether you opened the email, whether you clicked on a link in the email that directed you to our Site etc – these pixels may collect the time, location and operating system of the device you use to read the email.

Other similar technologies:

We may also use other tracking technologies, such as mobile advertising IDs and tags, HTML5 local storage / local shared objects (which store relevant data locally on your device), for similar purposes as described in this Cookie Policy. 

So, when we refer to cookies and “similar technologies” in this Cookie Policy, such reference includes reference to the pixel tags discussed above, HTML5 local storage / local shared objects and other equivalent tracking technologies. 

Session-replay technologies: 

These technologies employ software code to record users’ interactions with the Site in a manner that allows us to watch DVR-like replays of those user sessions. The replays include users’ clicks, mobile app touches, mouse movements, scrolls and keystrokes/key touches during those sessions. For example, we use Posthog for this purpose - you can learn more about Posthog’s privacy practices at https://posthog.com/privacy.

Why do we use cookies and similar technologies?

The purposes for which we use technologies may fall into one of the following categories:

  • Strictly necessary technologies: these technologies are essential in order to enable our Site to provide the function you have requested, such as by helping to ensure that the content of a page loads quickly and effectively.
  • Functionality technologies: these technologies allow us to provide enhanced personalisation and functionality, such as tailoring content to you, remembering your choices and preferences on the Site (e.g. language, text size, etc.) or remembering search parameters.
  • Analytics technologies: these technologies collect information on how users interact with our Site and enable us to improve how it operates and our business more widely. In particular, for more details about how Google uses data in the context of Google Analytics, please see here: www.google.com/policies/privacy/partners/
  • Advertising technologies: these technologies are deployed on the Site and collect information about your browsing habits in order to provide advertising which is more relevant to you and your interests – for example, they remember the websites you have visited and share that information with other parties such as advertising technology service providers.

A full list of the technologies we use can be found in the section titled: Details of Cookies and Similar Technologies

How can you manage your consent?

You can control or limit how cookies and similar technologies are used by taking the following steps:

  • Accepting or rejecting our use of cookies and similar technologies through the cookie consent banner on our Site. 
  • Pixel tags in emails can typically be blocked by default by configuring your preferences in your email client to block external images or setting it to show “plain text only” emails.

For more information about cookies, including about the cookies have been set on your device and how to manage and delete them, visit www.allaboutcookies.org. Also, to learn more about targeting and advertising cookies and your choices more widely, you can go to the Network Advertising Initiative, the Digital Advertising Alliance’s Consumer Choice, or if you are in Europe, Your Online Choices

Finally, if you do not accept certain non-essential cookies and similar technologies, you may experience some inconvenience in your use of our Site. For example, we may not be able to recognise your device and you may need to log in every time you visit our Site.

Changes to this Cookie Policy.

Information about the cookies and similar technologies we use may be updated from time to time, so please check this Cookie Policy on a regular basis for any changes.

Questions.

If you have any questions about this Cookie Policy, please contact us by email at privacy@adaptivesecurity.com