Tinuiti Upgrades Security Culture with Adaptive Security

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Introduction

As the largest independent performance marketing agency, Tinuiti manages brands, customer data, and significant media spend for clients across industries. When a vendor change left Tinuiti without a security awareness training solution, the team saw not just a gap to fill but an opportunity to fundamentally improve its entire security culture. Adaptive Security delivered a platform designed for the unique threats facing agencies like Tinuiti—today and in the future.

Customer Background

Tinuiti specializes in multi-channel marketing, with teams that operate across platforms such as Meta, Google, and other leading ad tech ecosystems. Given its central role in managing client trust, brand reputation, and sensitive data, security awareness is mission-critical.

"As the largest independent performance marketing agency, our clients trust Tinuiti with their brands, their data, and their media spend. Protecting that is everything."

Challenge

When Tinuiti lost its previous solution after a vendor transition, the company faced immediate and high-stakes challenges:

1. Critical Gap: The absence of a security awareness platform left Tinuiti exposed.
2. Need for Sophistication: Generic, “checkbox” training lacked relevance for a workforce embedded in ad tech and social media.
3. Industry-Specific Threats: Long-running, highly targeted social engineering campaigns aimed at sales and client-facing teams required custom defense.

"The challenge is that generic security awareness training doesn't really work for us. Our teams live and breathe platforms like Meta and Google, and they face very specific, long-running social engineering attacks."

Solution

Tinuiti selected Adaptive Security’s awareness training and phishing simulation platform, which provided a fast, seamless replacement and a major upgrade:

• AI-Generated Spear Phishing: Adaptive created hyper-relevant phishing simulations targeting sales teams with realistic, platform-specific scenarios.
• Deepfake & Multi-Channel Attacks: Simulations across email, SMS, and voice prepared employees for modern, multi-vector threats.
• Targeted Campaigns: Recurring campaigns and automated new-hire training embedded security from day one.
• Custom Content Creation: Adaptive’s AI content creator allowed Tinuiti to transform internal policies into engaging, tailored modules instantly.

"Adaptive Security understood this. Their AI technology created a spear phishing email targeting our sales team. That was so realistic, it was perfect for training."

Results

The partnership with Adaptive has delivered outstanding results for Tinuiti:

• Smooth Implementation: Migration was fast and seamless, avoiding disruption.
• Relevance & Engagement: Training resonates with employees because it reflects the platforms and attacks they encounter daily.
• Cultural Upgrade: Tinuiti didn’t just replace a tool—it fundamentally upgraded its security culture.
• Scalable Impact: Custom content and recurring campaigns ensure ongoing, evolving protection across the company.

"We didn’t just fill a gap. We fundamentally upgraded our entire approach to security culture."

Conclusion

For Tinuiti, Adaptive Security has proven to be more than a replacement—it is a catalyst for building a stronger, more relevant, and resilient security culture. By delivering AI-powered spear phishing, deepfake simulations, and hyper-customized content, Adaptive ensures Tinuiti is protected today and ready for tomorrow’s threats.