Attentive Strengthens Employee Resilience Against Generative AI Threats with Adaptive Security

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Introduction

As generative AI introduces new, fast-evolving cyber threats, security leaders are under pressure to answer one critical question: “What are we doing about AI threats?” Attentive, a leader in personalized marketing technology, partnered with Adaptive Security to address this challenge by delivering engaging, relevant training that prepares employees to resist manipulation through phishing, voice deepfakes, and social engineering.

Customer Background

Attentive powers personalized, real-time marketing for some of the world’s most innovative brands. With sensitive data at stake and employees frequently targeted by sophisticated scams, Attentive needed a solution that would complement its strong technical controls with human-focused defenses.

"We know we're going to have to answer a question. What are we doing about generative AI threats?"

Challenge

While Attentive had robust technical controls in place, its leadership recognized a major gap: employees manipulated by AI-driven attacks could still put the business at risk. Challenges included:

1. Generative AI Threats: Deepfake voices, AI-crafted phishing, and evolving scams could bypass traditional defenses.
2. Content Fatigue: Internally recorded training was time-consuming to produce and lacked long-term engagement.
3. Need for Speed: Attentive required the ability to rapidly deploy targeted content when new attack types emerged.

"Strong technical controls… just might not be enough to stop an employee who's been manipulated by a deep fake voice to wire money or take some other action."

Solution

Attentive selected Adaptive Security’s awareness training and phishing simulation platform to close the human risk gap and keep pace with AI-powered threats.

• Engaging Training: Adaptive delivered interactive, sticky content that employees remembered.
• Content Flexibility: The platform allowed Attentive to combine its internally created modules with Adaptive’s rich content library.
• Time Savings: Adaptive reduced the burden of creating and maintaining training content by automating customization.
• Rapid Deployment: New, hyper-relevant modules could be rolled out immediately in response to emerging threats.
• Future-Proof Partnership: Adaptive’s commitment to evolving alongside the threat landscape ensured long-term alignment.

"Adaptive makes it possible to up-level our content and deploy really specific trainings for specific audiences without burdening our team."

Results

Since adopting Adaptive Security, Attentive has realized significant improvements in its security training program:

• Stronger Engagement: Employees report that the content “sticks,” fostering long-term behavioral change.
• Operational Efficiency: Security teams save valuable time by reducing the manual effort of training creation.
• Agile Response: Attentive can now deploy targeted content within hours of seeing a new AI-driven threat in the wild.
• Future-Ready Culture: The workforce is prepared to adapt as quickly as the attackers themselves.

"When a new type of attack pops up… Adaptive allows us to deploy relevant content immediately."

Conclusion

For Attentive, Adaptive Security bridges the gap between technical defenses and human resilience. By combining engaging content, rapid deployment, and AI-tailored simulations, Adaptive enables Attentive to stay ahead of evolving generative AI threats while ensuring employees remain an active line of defense.

"I know that as the threat landscape changes, Adaptive is going to change with it and evolve with it, and they're really going to help us keep up."