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Dallas Mavericks

With Adaptive Security's deepfake training and simulations, the NBA's Dallas Mavericks enhance their cybersecurity playbook against sophisticated AI threats.

Last Updated: Sep 30, 2025

Industry
Sports
10/10
Likelihood of recommending Adaptive to a peer
10/10
Overall sales experience

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As one of the leading professional basketball organizations, the Dallas Mavericks operate in a high-stakes environment where protecting sensitive information and intellectual property is critical. Recognizing the evolving nature of cybersecurity threats, this NBA franchise sought a next-generation platform for security awareness training and phishing simulations, leading it to Adaptive Security.

The decision to partner with Adaptive was clear for Phillip McKibbins, Chief Technology Officer and Chief Innovation Officer at the Mavericks. “Adaptive Security has a great product, flexible sales process, and incredible features like personalized deepfakes,” he explains.

McKibbins says the customer experience during the adoption phase further solidified Mavericks' choice. He appreciated the collaborative and understanding nature of the engagement, stating, “This was truly a ‘no pressure’ sale, and the team was eager to answer any of our questions or concerns. They were patient and flexible while working through our process.”

As a result of this seamless onboarding, the Mavericks were able to quickly leverage the platform’s capabilities.

Among the industry-leading innovations Adaptive Security offers, several features resonated with the Mavericks’ need for threat preparedness. McKibbins highlights the significant impact of training and simulations for deepfakes.

In an era where AI-generated content and sophisticated social engineering tactics are increasingly prevalent, Adaptive’s cutting-edge platform empowers the Dallas Mavericks to proactively educate their employees. Now, McKibbins and his team ensure the entire organization is equipped to identify and respond to emerging attacks, safeguarding the team’s operations and reputation off the court.

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Customers

With Adaptive Security's deepfake training and simulations, the NBA's Dallas Mavericks enhance their cybersecurity playbook against sophisticated AI threats.

10/10

Likelihood of recommending Adaptive to a peer

10/10

Overall sales experience

"The Mavericks chose Adaptive because of the platform’s training capabilities around next-generation threats, like deepfakes and AI social engineering."

Phillip McKibbins

CTO

As one of the leading professional basketball organizations, the Dallas Mavericks operate in a high-stakes environment where protecting sensitive information and intellectual property is critical. Recognizing the evolving nature of cybersecurity threats, this NBA franchise sought a next-generation platform for security awareness training and phishing simulations, leading it to Adaptive Security.

The decision to partner with Adaptive was clear for Phillip McKibbins, Chief Technology Officer and Chief Innovation Officer at the Mavericks. “Adaptive Security has a great product, flexible sales process, and incredible features like personalized deepfakes,” he explains.

McKibbins says the customer experience during the adoption phase further solidified Mavericks' choice. He appreciated the collaborative and understanding nature of the engagement, stating, “This was truly a ‘no pressure’ sale, and the team was eager to answer any of our questions or concerns. They were patient and flexible while working through our process.”

As a result of this seamless onboarding, the Mavericks were able to quickly leverage the platform’s capabilities.

Among the industry-leading innovations Adaptive Security offers, several features resonated with the Mavericks’ need for threat preparedness. McKibbins highlights the significant impact of training and simulations for deepfakes.

In an era where AI-generated content and sophisticated social engineering tactics are increasingly prevalent, Adaptive’s cutting-edge platform empowers the Dallas Mavericks to proactively educate their employees. Now, McKibbins and his team ensure the entire organization is equipped to identify and respond to emerging attacks, safeguarding the team’s operations and reputation off the court.

Company name

Dallas Mavericks

Industry

Sports

Company size

About

Nectar

Measure your voice, SMS, and deepfake risk today

Try demo now

Measure your voice, SMS, and deepfake risk today

Try demo now

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